Rebag Dives Into Fine Jewelry and Watches


It’s been six years since the launch of Rebag, a digital luxury handbag resale platform. They’ve extended the second (third, or fourth) lives of high-end handbags and small accessories. As of today, the company will further dig their heels into the luxury sector by adding fine jewelry and watches to their business. So, along with your Birkin or Box bag, you can pick up a Rolex Oyster Perpetual GMT II-Pepsi Dial watch, or a Van Cleef Alhambra necklace.

“Our ambition is to offer customers a relevant platform to execute resale services on a large scale,” says CEO of Rebag, Charles Gorra. “Our entry into watches and jewelry was the logical next step. While these categories have their own specificities, they also share many characteristics with luxury handbags.”

From the outside, Gorra’s decision may seem curious, with a troubled economy and predictions of a double digit contraction in global personal luxury sales for this year from both Bain & Company and McKinsey & Company. But, as recently as last week, other studies and statistics show that, when it comes to jewelry, the sales aren’t as dire as predicted and McKinsey & Company does make mention of a small improvement for 2021.