Though 2021 saw the return of IRL runway shows, street style and ‘going out out’ dressing, some of fashion’s most interesting moments took place on our phone screens — on TikTok, specifically. As it overtakes Instagram as our app of choice, it’s no wonder that the fashion world is embracing TikTok with open arms.
Of course, there’s much more to TikTok fashion than the Sailor Moon skirts and high-waisted pants of the app’s native e-girls and e-boys. For concrete proof, look no further than last month’s TikTok-sponsored Fashion Awards at the Royal Albert Hall – the event was livestreamed on the app, with breakout stars like Elsa Majimbo as red carpet hosts. Back in February, the platform announced a partnership with the British Fashion Council on its NEWGEN initiative; providing emerging designers with grants, mentoring and showcasing opportunities, as well as a showspace during London Fashion Week.
