Three years ago, the Korean beauty ideal of “glass skin” migrated over to the U.S. Back then, the thought of skin so translucent and dewy it resembles a pane of glass seemed achievable only with extensive skin-care routines and the accompanying finances needed to purchase them. But according to Alicia Yoon, founder of K-beauty brand Peach & Lily, the crystal-clear look is more accessible than that — no matter what your skin concerns may be.
“There are people, myself included, with eczema who never feel included in any skin-care conversation — people who struggle with rosacea, cystic acne, and so forth,” Yoon tells Allure. “We wanted to bring these outliers into the fold and say glass skin is your healthiest skin, which is for everyone.
” To help get her philosophy across, Peach & Lily is launching the Glass Skin Water-Gel Moisturizer, which joins the brand’s popular, glow-inducing Glass Skin Refining Serum and Glass Skin Veil Face Mist.