Mushroom leather, fermented silk: How can fashion brands help next-gen materials scale up?


Sustainable, animal-free fabrics have been used in capsule collections, but to have the greatest impact, they have to go from an alternative option to an everyday material.
In the same way that Impossible Foods and Perfect Day are reinventing meat and dairy alternatives, a fast-growing number of startups and a handful of larger companies are working on alternatives to animal-based materials. Brands that rely on leather or silk—or first-generation alternatives made from plastic—are driven by consumer demand for more sustainable and ethical products.

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