Meet The AAPI-Owned Makeup Brands Shaking Up The Beauty Industry


Now is the perfect time to get familiar with the AAPI-owned makeup brands that are helping to redefine rigid standards of beauty. Created out of a need for representation, these brands offer a range of products to meet the needs of every beauty consumer. Whether you’re looking for safe cosmetics to apply to sensitive skin or pigments that won’t wash out your skin tone, we guarantee you will find what you are looking for in the stellar lineup ahead.

Priyanka Ganjoo’s desire to see representation in the beauty industry inspired her to launch Kulfi Beauty, a prestige color cosmetics brand that empowers women of South Asian descent to challenge toxic beauty standards and to explore their individuality through color and self-expression.

Must-Have Product: With Kulfi’s creamy, high-pigmented Underlined Kajal eyeliners, you can wield your artistic muscle and create a breadth of unique eye makeup looks.

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