SARASOTA, Fla. – DutchCrafters, retailers of Amish Furniture, is redesigning its Sarasota showroom to include an updated layout with the representation of different woods, finishes and upholsteries; visual elements and displays; and a dedicated design center.
“We introduced a new vision in 2020, and central to that vision is an exceptional customer experience,” said Linse Miller, DutchCrafters vice president Linse Miller. “The expansion of DutchCrafters stores is part of this new vision. We want to get the framework down here in Sarasota first and then we will replicate this at our future stores. We wanted to start the redesign in early 2020, but when the pandemic hit, we had to delay our plans.”