IMG, the official organizer and operator of NYFW: The Shows has unveiled its slate of programming and events to complement the official NYFW schedule, released by the Council of Fashion Designers of America, in partnership with IMG, last month.
NYFW: The Shows is produced by IMG Focus and will take place Feb. 10 to 15, live at Spring Studios and virtually at NYFW.com. They are sponsored by Afterpay.
IMG Fashion Alliance designer Rodarte kicks off NYFW on Feb. 10 at 4 p.m. at the Weylin in Brooklyn. Following the runway show, IMG will host a party at the newly opened Jac’s on Bond celebrating the fall 2023 collection of designers Kate and Laura Mulleavy.
On Feb. 11, IMG model Ella Emhoff, who is also an artist and fashion designer (as well as the daughter of U.S. Second Gentleman Doug Emhoff and stepdaughter of U.S.
Vice President Kamala Harris), will host a one-day-only “Ella Emhoff Likes To Knit” pop-up at Spring Studios, inviting the industry to preview her handmade, one-of-a-kind knitwear. The pop-up will close with a cocktail party at Spring Place.
In collaboration with IMG, the Black in Fashion Council Discovery Showrooms supported by Shopify will return for a sixth season. The Showrooms will feature designers Cise, Diotima, Ella Lisque, Jeofroi, Made by Ciraco, Madamette, Oak and Acorn, Sincerely Ria and Torlowei. The BIFC Discovery Showrooms will run Feb. 11 to 15, offering visibility to Black designers. Alumni of the BIFC Discovery Showrooms include Theophilio, House of Aama, Harbison, A. Potts, Kenneth Nicholson, and Marrisa Wilson.
Afterpay has created all-access experiences for consumers and will support the next generation of designers with RunwayX by Afterpay, a new space at Spring Studios built exclusively to showcase emerging creatives who represent the future of fashion.
Beginning Feb. 11, RunwayX by Afterpay will have two runway shows daily with Aknvas, BruceGlen, Colin LoCascio, KGL, Melke, Private Policy, Sukeina and Tia Adeola.
In the lobby of NYFW: The Shows, Afterpay has created The Afterpay Xperience, an immersive takeover open to the public with live runway show viewing parties, photo moments, and a customization station using deadstock materials. Consumers can register for free tickets at NYFW.com/Afterpay.