IKEA initiates digital experiments

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The explorative, surprising and playful experiments can be perceived on the platform, that demonstrates how homes can be experienced in extraordinary ways through the means of technology. Conducted by some of the world’s most innovative design and technology studios, the experiments focus on AI, machine learning, augmented reality and spatial intelligence.

Imagine using your mobile device as a tool to experience how sound moves around your space. What if you could turn your furniture into living creatures, to spark your children’s imagination? And what if you could control what spatially aware devices can sense and process in your home while making sure they respect your privacy? It’s about taking the everyday and making it extraordinary.

“The future home should be about the people first. It’s a place for everyone to be safe, to feel comfortable and in control. Technology is quickly becoming a vital part of the IKEA customer experience and home furnishing offer. Being a values-driven brand, we focus on people and planet. As we enter a new digital era, we are also exploring new ways to create a better everyday life at home, while protecting people’s privacy,” said Fredrik Axén, digital manager, Core Business Franchise, Inter IKEA Systems BV.

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