How Rihanna Built Her Fashion and Beauty Empire

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Fenty Skin is just the latest addition to the singer’s portfolio.

Over the last few years, Rihanna has proven she’s one of the most successful musicians-turned-entrepreneurs.

While the singer has embarked on several fashion deals throughout her career — including collaborations with Dior, Manolo Blahnik, Stance Socks, Puma and River Island — Rihanna’s stand-alone ventures in the fashion and beauty industries have set her apart from her fellow celebrities.

Her first venture, Fenty Beauty, in 2017 proved Rihanna is a force to be reckoned with when she launched the line with an unprecedented 40-shade foundation range, setting the new standard of diversity and inclusivity that many new and established brands have followed.

Rihanna’s other businesses, lingerie brand Savage x Fenty and fashion label Fenty, have also upheld this ethos, making her a highly respected entrepreneur in the space.

Now that Rihanna is yet again expanding her empire — with beauty brand Fenty Skin, which launches on July 31 — WWD takes a look at her fashion and beauty brands and how she’s created her empire.

Rihanna made a bold entry into the beauty industry in 2017 with Fenty Beauty by launching the makeup line with a 40-shade foundation, an offering that was much more expansive than brands typically carried.

The singer’s launch created what was referred to in the beauty industry as the “Fenty Effect,” where customers expected brands to offer a wide range of shades fit for every skin tone.

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