If you scroll through the comments on any one of Eric Sedeno’s TikToks, you’ll see many of his viewers referring to him as “bestie.” Sure, it’s a popular Gen Z term of endearment, but Sedeno’s videos quite literally make you feel like you’re FaceTiming with a friend.
The 25-year-old Brooklyn-based art director and illustrator embraces spontaneity and candidness on the app. One day, he’ll start randomly DIY’ing a shirt with safety pins on it; the next, he’ll wax poetic about the idea of having a boyfriend without social media. His TikTok is never stagnant, and his followers are always along for the ride (he now has over 616,000). “My best TikTok content comes to me when I am hanging out with myself and I have nothing else to do,” Sedeno tells Vogue. “I truly think of myself as my own best friend. My TikTok is just me telling jokes to myself; the internet just happens to be watching too!
It’s obvious why TikTok is drawn to Sedeno’s content: His bright, upbeat personality offers a ray of sunshine on the app. He’s even made videos where he gives his followers a virtual hug and compliments them in the process. “I leaned into people saying that it feels like they’re FaceTiming me, and put a video out there that felt like I was FaceTiming the viewer and gave some positive reinforcement, and it went viral,” he says. (It currently has over 700,000 likes.) So, what are you waiting for? Follow @ricotaquito now, and when you log on to TikTok, your days just might get a little bit sunnier.
Below, read on as Sedeno talks about how he comes up with TikToks, what’s in his closet, and how he stays so positive.
