Google planning Apple-like integration between its products to compete


As CES 2022 moves forward this week, Google has announced a handful of ways it plans to increase its focus on rivaling Apple’s ecosystem integration. As reported by our colleagues over at 9to5Google, Google has features to rival Spatial Audio, AirDrop, AirPods-like fast pairing, Apple Watch Unlock, and much more.

Google’s announcements today come as part of CES, and the announcements span its entire ecosystem of hardware. Here are the details.

First off, the company has announced that it will expand its AirDrop-like “Nearby Share” feature to Windows PCs, allowing Android users to easily and wirelessly share photos, videos, and files from Android phones to PCs. This is, of course, incredibly similar to using AirDrop between an iPhone and Mac.

In the audio space, Google has announced that it will bring its Fast Pair feature to Windows PCs, Google TV, Android TV, and Matter-compatible smart home products. This means that Fast Pair-compatible headphones will be able to seamlessly connect to these devices, just like AirPods can effortlessly pair with iPhone, iPad, Mac, Apple Watch, and Apple TV.

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