Bed on Water Is Fashion’s Mysterious Label to Watch


When it came time for New York designer Shanel Campbell to photograph her new Bed on Water collection last year, she was faced with limited options. Due to the pandemic, she couldn’t have that many people on set, so she resorted to styling her clothes on mannequins instead of traditional models—a “creepy” choice, she admits, but one that ended up being much more intentional than she first imagined. “[The mannequins] reference this idea of the ‘ideal fashion body,’” says Campbell. “I’m someone who has always struggled with body dysmorphia, and I’ve always been like, Oh, you wish you looked like this mannequin.” She saw a clever irony in displaying her clothes, which she envisions for all body types, on a form that has traditionally perpetuated a narrow viewpoint of beauty.

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