What You Need to Know About Amazon’s Black Friday Event

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On the heels of Amazon Prime Day, the e-commerce behemoth is now gearing up for more holiday shopping this season, including retail’s biggest event, Black Friday.

With COVID-19 drastically affecting both in-person and online shopping, we expect Black Friday deals to go down differently than in years past. Although Amazon hasn’t announced plans for a Black Friday sale yet, the mega e-tailer just kicked off its Holiday Dash sale, a new initiative that’s available to shop now.

Below, take a look at what to expect from Amazon this Black Friday and the best deals from Amazon’s Holiday Dash sale available to shop now on Amazon.com/holidaydash. And make sure to keep checking back on this page for more details regarding Amazon’s plans for Black Friday.

When Is Amazon Black Friday 2020?

This year, Thanksgiving falls on Thursday, Nov. 26, meaning that Black Friday will be on Nov. 27. No official date for Amazon’s Black Friday event has been announced yet.

Like other retail giants who have been forced to adapt in the wake of the pandemic, the e-commerce site may hold its Black Friday deals earlier than ever this year. (For example, Walmart announced it will be hosting its Black Friday event as three separate days that kick off in early November, in an attempt to make the event safer and more manageable for both its employees and customers).

Amazon hasn’t revealed its Black Friday promos yet, however we’re expecting lots of deals across all categories, including footwear.

What Is the Holiday Dash Sale?

Two days after its rescheduled Prime Day deals event, Amazon announced it would have an early holiday sale. The Black Friday-level savings event just kicked off and reportedly has over a million deals worldwide on items across all categories, including fashion, footwear, home goods, beauty and electronics. Another perk Amazon is unleashing early is its extended holiday return period, which has already begun. Most items can be shipped now through the end of December and can be returned through Jan. 31.

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