This Virtual Showroom From Del Rainbow Is What Fashion Needs Right Now


Amid the pandemic and forcing social distance throughout the entire world, the fashion industry, which is largely-based on in-person interaction with a product, has been forced to adjust their business for the new normal of “Phygital” fashion. Del Rainbow may have resolved the issue of cold-calls and weak signals brought about since resorting to video presentations and digital conferences to keep businesses thriving.

As brands shifted to digital shows and virtual presentations around the globe, other brands found ways to enhance the digital experience. Fashion wholesale, brand development, and consulting agency Del Rainbow have already invested in bringing the showroom experience to life from anywhere in the world. They have launched their Virtual Showroom and digital buying platform for SS21 this month that is quite the experience.

Del Rainbow houses contemporary brands like St. Agni, Peony Swimwear, and Deiji Studios under its arc, and operates through a holistic approach that focuses on strategic partnerships and global retailers. Championing each story, these boutique brands all have made a commitment to sustainability and ethical practices ensuring an aesthetic that is relevant to issues. Fostering the made-to-order motto, Del Rainbow operates on furthering this fully sustainable, Virtual Showroom experience.

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