Fashion has always been known to push the envelope. With new trends and ideas, fashion has an eye towards the future. The fashion industry will see huge amounts of innovation in coming years as new technology and changing customer trends and demands will transform the industry.
Here are four changes to expect in the future of fashion:
1 . Data-Driven
It used to be that consumers wore whatever designers created. Those days are over, and fashion brands now use data to understand customer preferences, monitor their shopping behavior and create products that meet their needs. The future of fashion is data-driven: by leveraging data on consumer trends, brands can create pieces consumers are most likely to purchase.
Many stores and brands, including Miu Miu and Stitch Fix, use data to predict the rise and fall of trends. Predictive analytics consider everything from climate to color preferences, social media trends and political movements. The benefits of using data in fashion are numerous: from only producing pieces consumers will actually wear to reducing waste and connecting the right consumers with pieces they will enjoy. Data also helps brands run more efficiently, giving them room to innovate and balance supply and demand.