The Best Places to Buy a Wedding Dress Online—And 28 Dresses to Consider


We are indeed living in a new normal—a time when brides are having fun experimenting with everything from out-of-the-box wedding registry ideas to unconventional dresses. Even the way that brides shop for their gowns is evolving. While the pomp and circumstance of gathering in a showroom with friends and family is a sweet ritual, modern brides are eschewing formalities for the ease and convenience of purchasing a wedding dress online.

There are so many retailers making the process of picking the perfect dress a cinch. These e-boutiques upload photos and videos that show the designs from every angle and—the most important part—several retailers are making it easy to return, just in case it isn’t what you expected once you finally see it in person. Shopping for a wedding dress online also opens up your options. In an actual brick-and-mortar store, you are often limited to what’s in those four walls, but the internet gives us access to virtually everything, especially the rising designers creating beautiful, unique gowns exclusively online.

If you’re curious to discover the best places to buy a wedding dress online, we’ve gathered our favorite places, below. And if needed, you can read our expert tips on how to successfully purchase a wedding dress online, here.

On Net-a-Porter’s website, you’ll find an edit of need-to-know bridal labels, plus helpful sizing guides that also explain what size is shown on the model. But what really sets the retailer apart from the others is the same-day delivery options for select cities in New York, Connecticut, and New Jersey.

Bookmark for a selection of exclusive dresses that you won’t find anywhere else in the world, like the one-shoulder dress here, which is a creation by Antwerp-based label Bernadette. Also, there’s no need to worry about the shipping or returns because both are free.

The dedicated bridal selection on Mytheresa’s website is constantly being updated with a great edit of gowns, shoes, and accessories. Most recently, the retailer launched an exclusive Simone Rocha bridal collection—the designer’s first-ever. What’s even better is the detailed size chart that also includes exact measurements.

The iconic department store needs no introduction, but you might need to get acquainted with its chic collection of designer bridal wear. The assortment includes everything, from swimsuits to clutches. And for those who can’t wait, you even have the option to buy online and pick up in store for some items.

For brides who are in search of a fuss-free dress, Shopbop is your go-to. Its bridal boutique has a modern edit of easy-going frocks. And the retailer gets bonus points because it falls underneath the Amazon umbrella, which means Prime members can use Prime shipping benefits at Shopbop, too.

If you’re looking for hard-to-find, straight-off-runway looks, be sure to browse Moda Operandi’s bridal trunkshows. There, you can pre-order the latest creations from some of the world’s most talented designers. With the pre-order options, you only need to pay half of the purchase price upfront and the rest after the item ships.

Whether you want a twirl-worthy ball gown or a post-wedding cocktail dress, you’re bound to fall in love with something on Farfetch’s website. The digital-only retailer has it all. Depending on the designer, you can find styles that go up to an XXL, and there’s also a hidden wedding sale section.

With all the stress that comes with planning a wedding, every bride needs a Nap dress. The makers behind the famous frock recently created one for brides, plus a host of other wedding essentials perfect for bridesmaids, too.

Speaking of deals, everything on The Outnet’s website is marked down, including its dreamy selection of bridal wear. You’ll have to move fast because with any sale, sizes usually sell out quickly.

Don’t forget that secondhand is also an option. But because each item is one-of-a-kind, you’ll need to be patient and look consistently to find the perfect dress. But it’s worth it if you find the one, especially since it’s the eco-friendlier option.

While it’s best to book an in-store appointment for a Carolina Herrera wedding gown, the label’s ready-to-wear collection is filled with sophisticated white dresses that are available on the website. The size guide and measurements make it easy to select the best one, and free shipping and returns are also very helpful.

Here, you’ll find everything, from tabletop accessories to monogrammed linens, to help you celebrate the special occasion. And—the reason why we’re here—the thoughtfully curated selection of designers includes some talented names like Efraín Mogollón’s, who handcrafted the below dress in Venezuela.

If you don’t live in the NYC area, the easiest way to get your hands on this coveted designer’s bridal collection is to head directly to its website. The beloved designs are meticulously made to order, so you’ll have to be sure to give yourself 12 to 16 weeks for processing and shipping.

Another designer that’s helping to redefine evening wear is Danielle Frankel. While several retailers have also snatched up her dresses, which are made in modern silhouettes, they often sell out quickly. So it’s best to head to the designer’s website to get exactly what you want.

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