The Best New Makeup Launches to Look Forward to in 2021 — So Far


The only thing we love more than brand-new beauty products are brand-new beauty products that launch at the start of an all-new year. It’s too soon to say what kinds of things 2021 has in store for us, but what we do know already is that our makeup bags won’t be lacking any extra products. Some of your favorite affordable beauty brands are already looking ahead and sharing what’s being added to their lineups in 2021, and since next year will be one filled with lots of bold, nostalgic makeup trends according to the pros, why not purchase a few bold products that’ll help you follow them?

From lightweight lip stains to felt-tip eyeliner, we’re taking you through some next-level beauty launches you’ll be crazy not to snag once they hit the market. Ahead, check out a few of the best makeup products launching in the new year, and start making plans to shop them now.

Maybelline New York Lash Sensational Sky High Mascara

The “sky high” in Maybelline New York Lash Sensational Sky High Mascara ($9) isn’t an embellishment. Available in four colors, this mascara was formulated with bamboo extract and fibers to give you the boldest, most voluminous lashes you’ve ever seen.

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