Local social media app Yik Yak returns to App Store


Yik Yak, an anonymous social media app that first launched in 2013, returned to the App Store after a four-year break, the company announced in a tweet Monday.

Announced in a post to Yik Yak’s official Twitter account, the App Store return is currently limited to iPhone users in the U.S., though the company promises to expand availability to other devices and countries.

First released in 2013, Yik Yak allows users to anonymously post and comment on threads that are viewable by others within a five-mile radius. Posts — known as “yaks” — can be upvoted or downvoted in a system similar to Reddit, with particularly juicy yaks collated to a Hot Feed that is cycled every 24 hours.

The anonymous nature of Yik Yak’s social media format ultimately led to threats, harassment, hate speech and other unsavory posts. As noted by The Verge, safety and accountability mechanisms like social media account linking were introduced in 2016 and later made mandatory.

Yik Yak in its original form was shut down in 2017 when Square picked up the pieces for $1 million.

While the new and improved Yik Yak revives the idea of an anonymous, local messaging platform, the company is installing new rules and regulations to avoid courting controversy. For example, on its website Yik Yak maintains a long list of Community Guardrails that prohibit sharing of personal information, “Bullying, Suicide, Violence and Threats,” sexually explicit content and more. Users can downvote, flag or report offending posts, with culprits potentially facing a permanent platform ban.

Yik Yak can be downloaded for free from the App Store.

AppleInsider has affiliate partnerships and may earn commission on products purchased through affiliate links. These partnerships do not influence our editorial content.

Corellium, an iOS virtualization firm, has announced a new initiative meant to foster independent security research — and the first project is inspired by Apple’s CSAM scanning project.

A German journalist’s union has demanded that the European Commission step in over Apple’s CSAM tools, believing that the system will be used to harvest contact information and perform other intrusions.

The “Open App Markets Act” could cause severe trauma to the App Store ecosystem, a think tank warns, with the proposed legislation potentially damaging the value of iOS and Android as platforms for consumers.

Klipsch refreshed its T5 II True Wireless earphones to include active noise cancellation, bringing it into the same market as Apple’s AirPods Pro. Here’s where the newcomer stands against Apple’s personal audio offering.

Apple may have market dominance with its AirPods Pro, but neither AirPods Pro nor the new Beats Studio Buds can match the luxurious build quality of Master & Dynamic’s new MW08 Sport true wireless earbuds.

With the launch of the Beats Studio Buds, Apple now has a total of four wireless earbuds it sells to consumers. Here’s how the newcomers face against AirPods, AirPods Pro, and Beats Powerbeats Pro.

Sony launched the WF-1000XM4 wireless earbuds in June, its noise-cancelling rival to the Apple AirPods Pro. Here’s how Sony’s latest stacks up against Apple’s heavy hitter.

In April, Amazon upgraded its Echo Buds to make it a better value-oriented rival to Apple’s AirPods. Here’s how Amazon’s offerings stack up to Apple’s AirPods and AirPods Pro.

[Read More…]