Justina Blakeney Is Launching a Fun New Home Line With Target


“I’m a big believer that good design really does increase the quality of life,” says designer and author Justina Blakeney over Zoom from her own vibrant Los Angeles home. Her signature layered, boho style has found a serious following thanks to her blog-turned-lifestyle brand, Jungalow, which she founded in 2009. Now it’s reaching an even greater audience as Blakeney launches her first-ever collaboration with Target. The line, Opalhouse designed with Jungalow, comprises nearly 300 products—from bath, bedding, and furniture to editions of Blakeney’s own wanderlust-inducing artworks—almost all of which cost less than 30 bucks.

“To be able to bring what I think of as good design into people’s homes at such an accessible price point was a once-in-a-lifetime opportunity,” says Blakeney, who levels: “An amazing vintage table lamp could run you six grand.” Her affordable collection includes a fanciful lighting option with a peacock-shaped ceramic base, inspired by pieces she saw combing flea markets while living in Italy. This piece also marks her first foray into lighting design.

This peacock table lamp was inspired by the show-stopping antique pieces Blakeney spotted and collected from flea markets while living abroad in Italy.

“If you can’t afford to do a big makeover, a fun shower curtain or bathmat—or this amazing rattan wall caddy—can make such a difference in your space,” says Blakeney of her bath collection.

True to her own style, everything in the collection is designed to mix and match. “I really wanted to empower the Target shopper to create more of an eclectic look in their own home,” Blakeney comments about the line, which blends eye-catching statement pieces like a plaster-finish vase in Yves Klein blue with what she calls boho basics, like a scalloped-edged quilt and throw pillows that are perfect for layering.

Blakeney is already shopping the collection—particularly the furniture pieces—for her own home, which she’s in the process of renovating. “There are these velvet chairs that I’ve already earmarked for my new living room,” she reveals.

A scalloped quilt, perfect for layering, is one of Blakeney’s favorite “boho basics” from the collection.

Floor cushions are a big part of the line, designed during the pandemic while Blakeney was thinking about items that bring people together.

The designer’s tagline, “Bring good vibes home,” felt more relevant than ever as she designed a fun group of homewares during a global pandemic. “I think about moments that bring people together,” she explains. “Like cushions for when you’re all sitting on the floor hanging out and playing games. We were really figuring out ways that, through design, we can increase togetherness and joy at home.”

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