Megan Thee Stallion has been sending shockwaves through the industry since the release of Hot Girl Summer in 2019 and then again, this summer, with the now iconic WAP alongside Cardi B. Championing self-love and self-acceptance, Megan’s influence has been felt far and wide. Back in June, the rapper landed herself a campaign for Savage x Fenty and has now been revealed as Revlon’s newest global brand ambassador, following in the footsteps of models Ashley Graham and Adwoa Aboah.
For a young Black woman like myself, this feels momentus, and it seems the internet agrees. In response to the news, tweets range from “I’m so proud of her, this is huge!” to “Wow, I feel seen, go Meg, and thanks Revlon, I’m copping everything.” The importance of women of colour taking up space in industries, which have repeatedly failed us, is paramount. As beauty brands attempt to rectify previous whitewashing in the wake of the recent global Black Lives Matter movement, this feels like an authentic collaboration—especially given Revlon’s history of including Black women in its campaigns when other beauty brands wouldn’t (most notably Naomi Sims in 1970).
“We were drawn to her confidence and fierce ambition as much as her power to hold nothing back,” says Silvia Galfo, Revlon global brand president. “She loves to express herself with makeup and is a constant inspiration to her fans on living boldly.”