thnicraft, the Belgian lifestyle brand, announces the opening of their first North American showroom in Chicago, IL. Located in the historic Merchandise Mart, the permanent, 2,500 square-foot space in suite 322 demonstrates the brand’s product versatility for both office and hospitality environments.

“Our first showroom in the United States solidifies Ethnicraft’s presence in the American contract market. Being a hub for the industry, Chicago was a logical decision for Ethnicraft to plant roots and further connect with the design community in Chicago and the US.” says Anthony Vanderkeilen, Managing Director of the Ethnicraft Contract department.

For over 25 years, Ethnicraft has specialized in creating contemporary and timeless furniture, accessories, and furnishings. The Chicago showroom illustrates the brand’s unique know-how and craftsmanship by showcasing a range of collections and products in a way that celebrates the combination of styles and influences.

With a focus on workplace, Ethnicraft’s showroom stands out from conventional office furniture, moving away from traditional office design, often cold and impersonal. The showroom is divided into four zones presenting the different areas relevant to office and hospitality projects. The space highlights Ethnicraft’s solutions for the contract market and the versatility of the products in different workplace settings such as meeting rooms, lounge areas, private offices, and open workspaces.

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