Ariana Grande’s beauty line needed to feel ‘super authentic’ to her

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Ariana Grande only wanted to release a beauty line if it felt “super authentic” to her.

The 28-year-old Grammy-winner launches R.E.M. Beauty on Friday (12.11.21), and the ‘God is a Woman’ hitmaker has admitted she wouldn’t have invested herself in the venture if it didn’t feel “super intentional”.

In a Zoom call to promote the brand witnessed by People, she explained: “It has to feel super intentional, super fuelled by passion and feel super authentic to me.

“I’ve spent a lot of time in the make-up chair. Now to redefine my relationship and have my own version of it will hopefully inspire people to express themselves in a new way.”

The ‘positions’ hitmaker went on to share how cooking up the products was very similar to writing a pop song “in a weird way”.

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