AkzoNobel unveils 2021 Color of the Year

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Paint and coatings specialist AkzoNobel has unveiled Brave Ground as its 2021 Color of the Year, a neutral, earthen hue that the company said reflects the need for “balance and stability” in a time of unprecedented global change.

“The courage to embrace change”, Brave Ground reflects the need for balance and stability,” the company said in describing its color of the year. “It’s an empowering color that grounds us and connects us back to the simple things.”

This theme, which aims to help influence trends in furniture, flooring and architecture, is featured in four complimentary color palettes including Expressive (standout shades of pinks and reds balanced with soft neutrals), Trust (neutral grays and browns), Timeless (shades of yellow and ochre tones) and Earth (a mix of blues, greens and browns).

“The annual trend research we do with leading design professionals has applications across our paints and coatings businesses,” said David Menko, AkzoNobel’s chief marketing officer. “Our design teams use these insights to develop on-trend, market-specific colors and finishes for our decorative paints, architecture, aerospace, automotive, consumer electronics and wood coatings customers.”

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