Eighteen former Art Van Furniture locations across Michigan will soon reopen under new ownership, a new name and a refreshed approach to selling furniture online and in stores.
Loves Furniture plans to begin opening the locations by late summer, and could ultimately hire about 1,000 store associates, many of them likely former Art Van employees, Loves Furniture CEO Matt Damiani, 39, said in an interview last week.
Customers will find a large selection of furniture in the stores, including beds and mattresses, and a range of price points “that appeal to every budget,” he said. They also will see a website designed to make “pre-shopping” easier, and to set up appointments with in-store staff.
“We’re investing millions in revamping those store locations,” Damiani said. “When customers walk into the store, they are going to know it’s a different experience — that it’s a Loves Furniture store.”
The awkward timing of Loves’ debut — in the middle of the coronavirus pandemic — could even be a good thing.