Victoria’s Secret is going to bring back its annual fashion show. The lingerie company’s CFO Tim Johnson announced on Friday that the show’s four-year hiatus was coming to an end later this year.
Johnson made the announcement during their 2022 earnings call, “We’re going to continue to lean into the marketing spend to invest in the business, both at top-of-funnel and also to support the new version of our fashion show, which is to come later this year.”
The fashion show ran from 1995 until 2018 and was first televised in 2001. Victoria’s Secret ended the show following its lowest ratings ever in 2018. The brand announced that they were going to “rethink” the fashion show. It took four years, but it appears as if they’ve finally done all of the rethinking necessary to bring the fashion show back.
In a statement on Saturday, Victoria’s Secret confirmed the news to Fox News Digital, “At VS&Co, we are always innovating and ideating in all spheres of the business to continue to put our customer at the center of all we do and reinforce our commitment to championing women’s voices and their unique perspectives.”
