Roaming SoHo With New York’s Stylish Holiday Shoppers

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Even on a blustery Friday afternoon, the streets of SoHo are teeming with people doing their holiday shopping. Outside Prada’s epicenter store on Broadway and Prince Streets, nearly two dozen people were cued up outside because of COVID restrictions. Around the corner at Chanel’s store on Wooster, the brand went as far to install space heaters for shoppers as they waited on the sidewalk. Suffice to say, shopping is back in full force.

When it comes to defining a re-emergence look, New Yorkers are thinking bold. Hairstylist Daniel Moon purchased bright yellow sweats and was considering a statement bag from Bottega Veneta. Friends Diamond and Rebecca were looking for “something that grabs us” in stores like Kirna Zabete and Dover Street Market while another duo, Matt and Talia, were out to buy some new Rick Owens shoes.

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