Like so many other things, the niche world of timepieces and watch brands can often seem like a daunting one to enter. The tricky vocabulary, the annual collector scramble for new models, the encyclopedia of complications—where to start? The easiest point of entry is to get familiar with the best watch brands. Yes, there are those household names that often make parents’ bedside tables and song lyrics, but are they worth it? (Short answer: oftentimes, yes.)
But, there’s more to consider: Is there a new brand worth looking at when going for a purchase? And what if you’re just starting your watch collection? Or adding one for not too much money? Which brands will most likely accrue value over the years? E.t.c, e.t.c. There is information on all of these questions—answered in very broad strokes—below; see and shop our extensive list of the best brands to know.
