Beats Studio Buds, AppleCare, and Antitrust — This Week in Apple


This week, the Beats Studio Buds launch dominated after multiple leaks, as well as the launch of Apple’s back-to-school promotion, tweaks to AppleCare for some Apple Silicon products, and details of a black ceramic Apple Watch Series 5 that Apple worked on, but didn’t release.

AppleInsider posts many articles each week about Apple, its products, rumors, and connected third-party firms. In our video series “This Week in Apple,” we are condensing the main stories from the past seven days into a single video for you to watch or listen to.

Each episode offers a summary of the week’s events, as well as insight and analysis on what happened. Source links are also provided further down the page if you want to dig a little deeper into each subject.

While previous weeks were dominated by that Epic Games lawsuit and WWDC, this week seems like a breather and a chance to relax a little bit from the news crunch.

The main news for the week centers around the Beats Studio Buds, wireless earphones from Beats by Dre that offer Active Noise Cancellation and a very low $150 price tag. They are certainly a contender for the best wireless earbuds you could buy on a budget, especially with ANC at a price that beats even the non-ANC AirPods.

Also this week, Apple launched its usual back-to-school promotions, offering discounted AppleCare and free AirPods to parents and students buying Apple’s hardware. The same week, the price of AppleCare+ for the M1-equipped MacBook Air and MacBook Pro dropped.

There’s also talk of Antitrust bills that would curtail Apple’s inclusion of its own apps in iOS, as well as how Apple could have produced a black ceramic version of the Apple Watch Series 5.

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