Ayesha Curry’s Secrets For Keeping Calm And Glowing On


We always knew Ayesha Curry was cool. But when she launched a lifestyle brand, Sweet July, in July, we felt downright inspired by her energy. Including a brick-and-mortar store in Oakland, a product line, a magazine, and a production company, Sweet July is all about joy and gratitude—two qualities of life Curry prioritizes, and wants to give others the vehicle to do the same.

Stocked with an emphasis on Black- and female-owned brands, as well as those from local Bay Area makers, Curry’s marketplace is chockablock with beautiful objects—and things to make you feel more beautiful from the inside out.

We had the chance to chat with Curry about her new endeavor, as well as her favorite ways to pause and destress, and how she keeps her skin so damn glowy.

What are your favorite wellness strategies? What do you turn to when life is stressful?

“I think to each their own, and everyone is going to find their own source of serenity, but I have found a few things that have worked for me. I start my morning with a cup of our Sweet Mornings tea, which has elderberry and ginger which soothes my body as well as my mind.

“It’s become such a ritual in my house that even my daughters request it now. I also love to get outdoors whenever possible, my husband and I love to hike, go on bike rides, and paddle board. Getting your body moving often helps to quiet the mind when it’s running a hundred miles an hour.”

You’re absolutely glowing. What is your skin-care routine?

“I’ve actually been developing a line of Sweet July skin care inspired by my Jamaican roots. I’ve been using our products religiously for the past year, and my skin has never looked or felt better. We are creeping towards our launch and I cannot wait to get these products in people’s hands. I truly have poured my heart and soul into this line.”

How do you find joy and gratitude in life’s everyday moments?

“The one silver lining of the past year and a half has been being forced to slow down. I realized I was missing a lot as a consequence of the hectic pace of my day to day. Stopping to breathe, to sit down and enjoy the cup of coffee rather than running out the door with it, taking a few extra minutes with myself and the people I love to check in and connect. It’s helped me stay grounded and more appreciative. A little bit every day goes a long way.”
ayesha curry