Hollywood actor Angelina Jolie has launched a new fashion venture called Atelier Jolie. It is focussed on sustainability. The star has become the latest celebrity to come up with own fashion brand.
What is Atelier Jolie?
In a post on Instagram on Wednesday, the new clothing line of the actor Angelina Jolie was unveiled. “I’m starting something new today — a collective where everyone can create. Atelier Jolie is a place for creative people to collaborate with a skilled and diverse family of expert tailors, pattern makers and artisans from around the world,” Jolie said.
It stems from my appreciation and deep respect for the many tailors and makers I’ve worked with over the years, a desire to make use of the high-quality vintage material and deadstock fabric already available, and also to be part of a movement to cultivate more self-expression, she added.
The brand, Atelier Jolie, also has an account on Instagram. A post, which looks to explain its purpose, said, “Atelier Jolie wants to join others in their effort to democratize the fashion industry, allowing the customers to have access to a collective of emerging designers and master artisans.”
“There will also be an inclusive online resource for finding garment makers, making use of curated dead stock and vintage materials to create one-of-a-kind pieces that embody personal creativity and purpose,” it added.
We will bring together a diverse team, including apprenticeships for refugees and other talented, underappreciated groups, with positions of dignity based on skill. And as we work with global artisans and creators, we hope to help share the richness of their cultural heritage and support the development of their own businesses,” it said.
