Amazon and Walmart dominate apparel sales, but are after more fashion clout

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No matter what Amazon and Walmart tout during Prime Day, clothing will be on shoppers’ minds this week as consumers prepare to reunite with friends and family or look to accommodate extra pandemic pounds.

Competition in the apparel space is more cutthroat than ever. Amazon recently unseated Walmart as the top apparel seller in the U.S. and both companies have a desire to woo fashion-forward shoppers, not just help stock up on the basics.

Vincent Quan, associate professor at the Fashion Institute of Technology, said the two retailers can drive more sales if they keep up with trends, along with selling socks and basic T-shirts.

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