Before getting into the best of the inaugural Digital Couture Week, let it be said: While the show (literally, metaphorically) must go on, there’s still nothing like a runway spectacle witnessed in real, actual life.
The lights! The cameras! The music! And the clothes. Oh, the clothes. The way they move, shimmer and, on occasion, make your heart flutter and inspire you to dream about all of the beauty in this world (especially these days).
But in the climate of a global pandemic, fashion shows IRL have been put on pause, leaving brands to come up with inventive ways to unveil their newest collections.
At the pinnacle of said collections resides couture. Only a handful of brands fall under this category, showing twice a year in Paris. Invitations are distributed to very far and few (most often press and VIP clients). Tightly edited looks are usually presented in a traditional runway format. The clothes are exquisitely made, showcasing the premier talents each house has to offer. And like the stuff of true fashion fantasy, couture looks exist on a made-to-order basis. They may as well be considered unicorns (and very stylish ones at that).
