We all know that fast fashion takes a huge environmental toll—from the pollution created during the manufacturing process to the way it fuels our “haul culture,” filling closets with barely-worn clothes that ultimately end up in landfills. Whew, it’s a lot! So major kudos to you if you plan on shopping greener here on out. But before you stress about overhauling your entire closet or regretting past fashion choices, know that shifting to sustainable brands is easier than you think—and totally worth it.
As a shopping editor (so, basically, your personal shopper here at Cosmo), trust me: you don’t need to get rid of everything you own (that’s actually wasteful). It’s about making mindful choices and gradually transitioning to brands that align with your values—ones that prioritize fair wages, eco-friendly materials, and sustainable practices. So, thrift, vintage shop, rent, and treat every day like Earth Day by wearing the 22 sustainable and eco-friendly brands we’ve rounded up below.
You’ll also find quick tips on how to spot truly ethical and eco-conscious brands because let’s be real, navigating greenwashing can be tricky. Not all brands are eco-friendly like they advertise to be! But don’t worry, we’ve done the homework for you, so think of this as a shopping guide and an educational resource for ethical fashion shopping tips.
