Students from the College of Vocational Education have been tasked with developing an omni–channel campaign for Melbourne-based streetwear label and social enterprise HoMie, which supports young people aged 18 to 25 affected by homelessness or hardship.
Across 16 weeks, the students developed a full product range and business strategy, while gaining valuable industry experience.
They worked closely with HoMie during the project, visiting the Melbourne shopfront and meeting staff, including RMIT alum Ryan Neville. Student Sasha Permana said she connected deeply with HoMie’s cause, which inspired her designs.
Our theme was heavily influenced by the 70s punk scene we wanted to translate the passion of youth from the punk era, around acceptance, community and solidarity, into modern culture, she said.
We also came up with the slogan HoMie is where the heart is to highlight HoMie’s commitment to tackling youth homelessness, but also send a message that home is your community and the people you surround yourself with.
Student Lidia Isakov said the opportunity to work with HoMie has solidified her career aspirations, originally sparked by her grandmother who was a dressmaker.
