Internal Microsoft emails show how the company was considering bringing Xbox-exclusive games to the iPhone as standalone apps in the Apple App Store for a while.
Apple’s terms of service bans cloud gaming services from the App Store due to a requirement that “each game must be downloaded directly from the App Store.”
This prevented Netflix-like cloud gaming services such as Google Stadia, Nvidia GeForce Now, and Microsoft xCloud from existing on Apple’s App Store. If a developer wanted a game to exist on iPhone or iPad, the game would be required to have an individual App Store listing.
