Sound the alarms, Amazon Prime Day is here! And somehow, the deals are even better than last year (which honestly felt unbeatable). The Apple discounts? Immaculate. The Kindle steals? Drool-worthy. But, if I have to be brutally honest with you, after hours and hours of research, it’s the Prime Day fashion deals that have really caught my eye.
Seriously though, as someone whose closets and suitcases are bursting at the seams with clothes, shoes, and accessories—my apartment might as well be a department store—trust me when I say Amazon’s fashion section is packed with deals right now. From TikTok-viral gems to finds from big brands like Levi’s, Reebok, and Ray-Ban, the retailer really went off this year in this category specifically. It’s a good day to be a fashion lover, if I do say so myself!
And some insider info because we’re friends here, Amazon’s artist merch shop, luxury stores, and Shopbop x Amazon storefront are also joining in on the APD fun as well! Ahem, so if discounted designer goods sound like something you’d be interested in (unless you want to pay full price, which…highly doubt that), now you know! Alright, let’s get to shopping while they’re hot, fresh, and still in stock. You’ve got until Friday, July 11, to snag the best of the bunch—don’t wait too long!
