Wood producers say new products, stronger relationships key in second half


HIGH POINT — Wood furniture producers said their success in the second half will be tied to a mix factors ranging from strengthening relationships and communications with customers and suppliers to focusing on new product and categories that will help drive business at retail.

In short, the strategy isn’t as much about reinventing the wheel as it is focusing on tried-and-true approaches to the business that will identify those resources as a safe harbor for retailers seeking stability and reliability in their supply chain.

“We are focused on much of the same that we were prior to COVID-19 execution,” said Jeff Scheffer, CEO of Universal Furniture. “Our ability to execute is what will serve our customers as business returns to normal. This includes our rollout of Miranda Kerr home and the launch of special order upholstery; shipping what’s available quickly (we are averaging just under 10 days to ship from the time we receive the order); and ensuring that we are meeting the demands of the customer and being easy to transact with and doing so in a consistent manner.

“All this should allow us to better support their business as business bounces back.”

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