Twitter Reveals Most Popular Fashion and Beauty Trends of 2020

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Ath-leisure apparel and at-home beauty treatments were unsurprisingly the biggest trends this year.

Fashion and beauty trends looked different this year due to the coronavirus pandemic and subsequent stay-at-home orders, and many people took to social media to talk about their new preferences for comfortable clothing and at-home beauty treatments.

New data from Twitter shows that the most popular fashion trends of 2020 fell in line with working remotely and quarantining, with tweets about ath-leisure and loungewear styles increasing.

Twitter’s data reveals that tweets about pajamas in 2020 increased by 66 percent, followed by joggers or sweatpants increasing by 56 percent, “baggy” clothing rising by 20 percent and hoodies climbing 15 percent.

Although people were stuck in their homes last spring, Twitter saw a higher tweet frequency about fashion with an 8 percent year-over-year increase in April. This year, Twitter saw four tweets about fashion every second, with tweets about shoes every two seconds, accessories every four seconds and shopping every four seconds.

Each month also saw dramatic increases in tweets about fashion and beauty trends. In April, Twitter saw tweets about hair dyeing — likely because of hair salons remaining closed — increase by 759 percent. During the summer, tweets about athletic apparel increased 28 percent in July as the weather got warmer and tweets about outdoor brands jumped 182 percent in August as people were increasingly gathering outside or looking to outdoor activities.

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