It pretty much goes without saying that TikTok is how many of us discover new trends. In 2021, a slew of TikTok makeup products, as well as skin care, hair care, and all other things beauty, took the platform by storm and effectively challenged the way many of us tackled our routines.
Honesty and transparency are key values pulsing through the Gen Z–dominated app, so when something goes viral you know it has to be legit. If a product isn’t truly worth your bucks, it certainly won’t get the TikTok seal of approval. Young people have spoken, we have listened, and we’ve rounded up all the beauty goodies that took the platform by storm this year.
Below, the TikTok makeup products, skin care, and hair tools that went viral in 2021.
