The world’s most popular beauty products


Still on the hunt for the very best beauty products to add to your make-up bag? Lookfantastic has just made the process a whole lot easier with its compilation of the world’s most popular items from 2020.

The top ten make-up products, which include the perfect nude lipstick, a long-lasting foundation and a trusted lash-lengthening mascara, were the most searched-for products worldwide last year, with long-loved brands including Mac, Benefit and Anastasia Beverly Hills all making an appearance.

If you are searching for a new signature scent too, Lookfantastic’s research has you covered. The experts went on to reveal the most-loved fragrances across the world for both women and men, so scroll on to find the most popular ways to look, feel and smell beautiful as we march boldly on into 2021. Our advice: get your shopping lists at the ready…

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