Saltwolf offers new luxury option for designers

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New direct-to-designer platform can deliver quality furnishings in weeks

A new luxury, quick-ship furniture option called Saltwolf is now available exclusively for designers.

“One of the most challenging and stressful aspects of being an interior designer is having to tell your client the expensive, special order sofa that was already slated to take 12 weeks, is delayed,” said Lindy Williams, co-founder of Saltwolf.

Williams, who is herself a designer, partnered with her tech-savvy husband Jordan Williams to create a platform and brand that she said can deliver quality custom furnishings delivered weeks and even months sooner than traditional sources. It’s possible due to the North Carolina-based manufacturing facility that can process, ship and track orders at every step of the project, according to the company.

Communication with clients includes notifications such as order confirmation, manufacturing updates, production completion, shipping confirmation and delivery confirmation.

Saltwolf is launching with three collections that include linen, performance velvet and leather. Collections including The Mapleton, The Hawthorne and The Linden each feature a sofa available in three lengths, an armchair, a bench, ottomans and two sectional designs, also available in three lengths.

Wood finish options for the pieces are solid walnut, natural oak and charcoal-stained oak. Customers who prefer to use their own material or leather can use the brand’s four-week timeline once the Saltwolf team receives and reviews the customer’s provided materials.

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