Prince Charles Launches Surprise Sustainable Fashion Line (with a $795 Shirt!)


The royal just unveiled a sustainable clothing collection featuring 10 women’s items and eight for men. The Modern Artisan Project, a collaboration between The Prince’s Foundation and Yoox Net-a-Porter, sought to promote “high-end textile skills among young craftsmen.” Students from Italy’s prestigious Politecnico di Milano design school came up with the pieces, which Dumfries House graduates from the U.K. were tasked with manufacturing.

“For me, I have always tried to use my own wardrobe to highlight great craftsmanship, whether that is in the manufacture or, more often these days, the repair of an item,” Prince Charles said, according to The Telegraph. “I have always believed in the ‘Buy once, buy well’ philosophy, so the more I wear them, the more sustainable I hope I become!”

Federico Marchetti, the Chairman and CEO of Yoox Net-a-Porter group, told Town & Country: “The project was born from HRH The Prince of Wales’s and my shared passion for educating and investing in the next generation of talent. Our partnership unites the ancient profession of the artisan—one of the world’s oldest—with cutting edge technology, creating truly modern artisans ready for our changing world.”