Meet the Zero Waste Personal Care Brand Shaking Up Clean Beauty

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Imagine you could eliminate all the plastic bottles in your shower. Yes, the clutter takes up space, but it’s also indicative of the waste created by physical products. While the beauty industry has made great strides in creating more eco-friendly formulas and packaging, Plus, a new personal care brand takes its dedication to sustainability a step further.

“Every year in the U.S., 42.1 billion bottles are used to ship products that contain over 70% water,” the brand states in a release. “With this in mind, Plus is reimagining personal care and providing solutions that are better for you and the planet.”

Created by Starface co-founders Julie Schott and Brian Bordainick alongside entrepreneur Cathryn Woodruff, Plus’s first launch is Plus Body Wash, a zero-waste, no-bottle body cleanser that comes in a dissolvable sachet made from wood pulp from responsibly managed FSC forests.

Here’s how it works:

The brand’s dedication goes beyond packaging, using clean and efficacious ingredients like aloe leaf, sweet almond oil, shea butter, and ferulic acid, with a pH-balanced formula and no SLS or SLES surfactants, making it safe for sensitive skin.

Plus, the body wash comes in two gender-neutral scents, Summer with notes of neroli, orange, lemon, and Waves with coconut, sea salt, jasmine, and Cloud unscented version. Each pack of Plus Body Wash ($16.50) contains 16 single-serve sheets. What else? It’s cruelty-free, vegan, and clinically tested.

“We couldn’t help but wonder: why ship a natural resource around the world in single-use plastic?” the brand adds. “Plus set out to reinvent traditional personal care products —without water— so you can add it yourself, for less weight, less waste, and more fun.”

Plus is available now on cleanwith.plus.

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