Kanye West helped Kim Kardashian with upcoming KKW Beauty rebrand


They might be exes but they’re still partners in business.

After Kim Kardashian announced earlier this week that her KKW Beauty website would be shutting down in August for a rebrand, many fans speculated it was because she plans to drop the “W” from the company’s name in light of her pending divorce from Kanye West.

But a source close to Kardashian and the beauty company told Page Six Style that that’s not the case at all — in fact, West helped his estranged wife with the rebrand.

“Fun little fact, Kanye helped come up with the new name,” the insider shared, declining to disclose what that new name will be.

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