Good Vibes Only at Pharrell and David Grutman’s Thoroughly Happy New South Beach Hotel


Before the pandemic took hold, the Goodtime Hotel was but a twinkle in the eyes of its creators, multi-hyphenate Pharrell Williams and Miami-based impresario David Grutman. But its manifestation—a 266-room, city-block-long boutique hotel that officially swings its doors open in South Beach on April 8—is an expression of divine timing. “It’s such a funny thing,” says designer Ken Fulk, speaking by phone through multiple masks, fresh off a plane to Mexico for a recent work trip. “Because it was always rooted in a place of optimism. Now, it just feels like it’s finally coming to fruition at the perfect moment.”

A soaring atrium at the Goodtime Hotel welcomes guests.

Even though Williams’s 2013 megahit “Happy” isn’t soundtracking the bright space on South Beach’s Washington Avenue, that’s the very vibe it evokes. Its design draws on the optimistic Art Deco influence of the neighborhood, but is also, intentionally, devoid of kitsch. “Good energy, good vibrations, good space, and, of course, a good time,” says Williams of the concept. “The soothing colors, very thoughtful designs, and that retro feel all contribute to that balance.”

Ken Fulk, David Grutman and Pharrell Williams by the pool at The Goodtime Hotel.

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