In the wake of the senseless deaths of George Floyd, Ahmaud Arbery, Breonna Taylor, and Tony McDade, each passing day finds brands flocking to social media to release statements that they “stand in solidarity” with the Black community. But to “pull up”—as Rihanna so eloquently stated in her 2020 NAACP Image Awards speech—means so much more than a single Instagram statement, posting a Martin Luther King Jr. quote, or a single black square. Pulling up is signing petitions, educating yourself beyond social media, hiring more Black people at all levels, and putting money behind those words of solidarity—be it in the form of a donation or supporting Black designers or makeup, skincare, and haircare brands. Ahead, 30 hair brands to support and amplify forever.
In no way is this list exhaustive, and will be updated frequently.
Design Essentials Natural
Founded by Cornell McBride, Design Essentials was launched to create a premium haircare system for salon and at-home use. The brand follows a Hair ID system, which provides products specific to hair texture and concerns.